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Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for.

Brand image refers to how audiences perceive your brand and how customers feel about their experience with you. The consumer opinion is influenced by many factors, such as the quality of your brand's products, the impression you make through marketing, and levels of customer service.

But what is the definition of brand image? Brand image is the customer's perception of your brand based on their interactions. It can evolve over time and doesn't necessarily involve a customer making a purchase or using your product or service.

A brand concept is a marketing strategy in which companies incorporate a name, associated symbol, distinct characteristics, colours, and designs to convey the primary ideas behind a company that unites its purpose and objectives. A brand concept is a general impression that a brand or company makes on the public.

Examples Of Brand Image Coca-Cola is a brand known for a product best used at the time of happiness, joy, and good experience. It is the 'original cola' and has a 'unique taste'.

Kotler (2001) defined brand image as a set of beliefs, ideas and impression that a person holds regarding an object. On the other hand, Keller (1993) considered brand image as a set of perceptions about a brand on consumer's memory.

The paper studied the concept of "brand identity" as a planned brand image that defines the direction for all marketing activities of a company.

Gardner and Levy have been recognized (Levy 1955) for coining ?brand image? in a meaningful form in their 1955 article. Brand image represents an important portion of marketing activities; market offerings and branding with diverse definition and approaches to its conceptualization (Dobni and Zinkhan, 1990).

Brand image is the key driver of brand equity, which refers to consumer's general perception and feeling about a brand and has an influence on consumer behavior.Brand equity is the focus of both academics and practitioners; however, there is no paradigm among the brand equity studies by now.

Brand image is essential in developing strong brand equity and therefore competing successfully in the market. Knowing and communicating what your brand stands for and creating positive customer experiences are significant ways you can indirectly build your brand image.