Brand Line Article For Free

Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. Not only does it provide consistency for your customers, but it provides focus for employees.

What are the key benefits of a one-brand company?Having one strong brand keeps communication clear and concise, and avoids feeding customers with information overload.The more brands your company manages, the more money you will need to spend.More items...

A line extension can reinvigorate a product line, bringing it back into the public awareness by drawing new customers and higher profits. A brand extension can increase profits by allowing manufacturers to tap into new markets and offer increased diversity in their inventory.

Benefits of Extending a Brand Line extensions and brand extensions both allow companies to promote new products with reduced promotional costs because the new lines or brands benefit from being part of an established name.

Brand line is a marketing term used to describe all the products sold under a single brand name. New flavors, package sizes, nutritional content, or products containing special additives are included in this definition.

Brand line consists of all products, as well as line extension (the parent brand covers a new product within a product category it currently serves, such as with new flavors, forms, colors, ingredients, and packager sizes); and category extension (in which marketers use the parent brand to enter a different product

Brand extension strategies are broadly applied in order to reduce marketing expense in launching new product, enhance well-known and quality of core brand, and lessen risk for companies (Keller and Aaker, 1992; Taylor and Bearden, 2002).

The Three Types of Branding A corporation or company brand. A product brand. A personal brand.

The meeting uncovers details about the business and the market it serves and aims to identify the most effective way for that business to approach that market.

Under line branding strategy, complementary products combine to form a complete whole with a common concept. For example, Lakme appeals to beauty concept by offering products as complementary which enhance beauty like, lipsticks, body lotion, eye make up, cleansing lotion, nail enamels etc.