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Lexical Names Lexical brand names rely on wordplay to make the name memorable and engaging. Puns, phrases, compound words, alliteration, misspellings, and foreign words are used to create these names. They are usually cleaver and get their impact from pairing words for linguistic effect.

A brand name that contains one or more numbers in either written form (e.g., Ten) or digit form (e.g., 10) is referred to as an alpha-numeric brand name. Alpha-numeric brand names may be composed of numbers alone (e.g., 7-Eleven), words and a number (e.g., Hang Ten or Chanel No.

The type of brand used depends on the entity using it. The following are some of the most common forms of brands: Corporate Brands: Corporate branding is a way for companies to enhance their reputations and distinguish themselves from competitors in their industries.

Different types of brand names and how to choose the right one Acronym Brand Names. Invented Brand Names. Lexical Brand Names. Evocative Brand Names. Descriptive Brand Names. Founder Brand Names. Geographical Brand Names.

Examples: Paypal, The Body Shop, Whole Foods. Descriptive names can be useful for positioning a brand very clearly, and for B2B brands where purchasers want to know exactly what the brand is selling. 2.

What do you mean by brand equity? Brand equity is the value of a brand, determined by the consumer's perception of its quality and desirability. It is based on factors such as the brand's recognition, customer loyalty, and customer satisfaction.

The name should be distinctive, brief, appropriate, easy to spell and pronounce, likable, extendable, and protectable. By keeping these criteria in mind, businesses can choose a name that accurately reflects their brand identity, helps them stand out in the market, and builds a strong brand image for years to come.