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Consumers will also be influenced by the quality value of the product, making it a key factor in their final purchase decision. To sum up, smartphone consumers are strongly influenced by brand, and a clear brand image can increase confidence in the consumers' purchase.

With 27.55% of the total, Samsung is the world's number one selling phone brand. In second place, again in September 2021, is Apple, with 26.75% of total sales.

Modern cell phones are capable of much more than just sending and receiving phone calls. Mobile phones used in today's world allow users to send and receive text messages, emails, photos and video as well as access the Internet, play games, listen to music, use GPS (Global Positioning Systems) and more.

Mobile phone is a portable electronic device. It can communicate with another device while the user is moving or still in a network service area. Portable telephone devices are created truly after World War II. Martin Cooper has made the first mobile phone call in 1973.

A mobile phone (also known as a hand phone, cell phone, or cellular telephone) is a small portable radio telephone. The mobile phone can be used to communicate over long distances without wires.

It helps the business, making further improvements, and formulating marketing strategies to increase smartphone sales. Many students and young adults perceive that famous brand will bring more high-quality products and this influence their purchase intention.

Mobile phones were invented as early as the 1940s when engineers working at AT&T developed cells for mobile phone base stations. The very first mobile phones were not really mobile phones at all. They were two-way radios that allowed people like taxi drivers and the emergency services to communicate.