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In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party.

Listeners can engage with your marketing strategy by commenting on posts, tagging, sharing playlists, competing in caption competitions, re-posting your content, and more. Radio stations can also tap into their local demographic to run successful campaigns that promote businesses or other local events in the area.

A time brokerage agreement can refer to instances of a third-party paying a broadcast station to air specific programs, with the airtime usually controlled in its entirety by the program's producer. Brokered programming, for specific programs.

Local marketing automation (LMA) platforms promote coordination between corporate communication decision-makers and local marketers, allowing a company to control brand consistency while providing local affiliates and channel partners the tools they need to execute more effective localized campaigns across traditional ...

Your profit will vary depending on how large you grow your audience, which will drive your advertising revenue. The average profit margin of a radio station is 8-10% and on-air advertisers pay somewhere between $200 and $5,000 per week, depending on listener numbers.

A local marketing agreement is a contract used in commercial radio that allows station owners to program and manage other stations without purchasing the license for that station.