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The paper studied the concept of "brand identity" as a planned brand image that defines the direction for all marketing activities of a company.

The main purpose of a brand book is to showcase and explain your brand's identity, mission, visual style, and core values.

What are brand guidelines? Brand guidelines are the standards and rules an organization uses to maintain brand consistency across channels. They define the framework for visual, verbal, or written communication and they set the foundation for a solid brand to grow and thrive.

But when you're dealing with fonts that are smaller than 18pt, you should increase the leading to around 1.2x, eg 18pt / 21.5pt. This will stop the text looking too 'tight'. Set copy sub-headings appropriately so they complement the body copy. Please don't set body copy any smaller than 9pt / 11pt leading.

Click to jump ahead: Create a compelling brand story. Set guidelines for your logo. Define your brand color guidelines. Outline how brand fonts are used. Spell out your brand voice. Include image and data viz guidelines.

A moderate brand guideline (up to 30 pages) could contain: Logo do's and don'ts. Photographic style examples. email signature formatting. Keywords and language to be utilized in communications and marketing materials.

The ideal sizes for brand guidelines used by many businesses and corporate groups are A4 size (8.3 x 11.7 inches) and US Letter size (8.5 x 11 inches) in landscape orientation. They used these sizes for other brand marketing documents and other visual marketing design templates.

A brand guidelines document outlines where and how a logo can be displayed and at what file dimensions. This allows your brand to remain consistent across all communications. The minimum logo dimensions for the web should not dip below 24 pixels in height and not be above half of the screen size.

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

How to design a brand bookAdd your brand's logo. The first and most important thing you should talk about in your brand guide is the logo.Add your brand's unique color scheme.Include the matching typography.Add your brand's tone of voice.Include image and video style.Sept 8, 2021