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Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key geographical areas of interest based on specific zip code(s). By targeting mobile users at the zip code level, you can engage consumers in specific locations to impact immediate and future behaviors.

Stores want your ZIP code because, combined with your name from your credit card, they can use it to find out other information about you from commercial databases, like your full mailing address. They may even sell the information to data brokers, who sell it to other marketers.

?ZIP Code? is trademarked and essentially an invention by the USPS.

The most complete ZIP Code is a nine-digit number consisting of five digits, a hyphen, and four digits, which the USPS describes by its trademark ZIP+4. The correct format for a numeric ZIP+4 code is five digits, a hyphen, and four digits.

It recommends ?ZIP Code.? Associated Press style is similar: ?ZIP code??two words with ?ZIP? in all caps?but it uses a lowercase C, and I was surprised it would deviate.

Zip codes: Use the USPS Zip Code Lookup tool, or search Google or Bing. Find area codes: Type the city and state name, along with area code, into Google, Bing, Yahoo, or Wolfram Alpha. Or, use a specialized website like Area Codes, Country Codes, LincMad, or AllAreaCodes.com.

The ZIP in ZIP Code stands for Zone Improvement Plan, and it was introduced July 1, 1963, as part of a larger Postal Service Nationwide Improved Mail Service (NIMS) plan to improve the speed of mail delivery.