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Depending on how you structure your promo codes, they can help you track sales attribution with surprising detail. While you may share the same promo code across multiple influencers, you can segment them by campaign, discount, product, and season.

Promo codes are a method of influencer marketing. This is when a brand or business compensates an influencer to market to their following. For influencers, promo codes are a means of engaging with followers and monetizing their lifestyle.

When other members use the code, you get paid a percentage of the profits. Since codes can last a while, you'll keep earning so long as the coupon is useable.

In e-commerce and online shopping a coupon code, or promo code, is a computer-generated code, consisting of letters or numbers that consumers can enter into a promotional box on a site's shopping cart (or checkout page) to obtain a discount on the current purchase.

How much should I pay TikTok influencers? Depending on the TikTok influencer's level of influence, brands are reported to be paying from $200-$20,000 per video for brand promotion. But of course, big and famous TikTok influencers may cost higher.

Influencers can use both promo codes and referral links depending on the platform rules, but using them together increases your chances of getting clicks and sales. Some people will choose to go to your site directly in type in the code while others will prefer to click on the link.

Influencer Marketing with Promo Codes E-commerce and DTC brands that use promo codes use them to increase sales and better understand where their customers come from. For influencer marketing, promo codes are among the best ways to boost and track campaign success.