Business Letter Hide Arrow For Free

There is an arrow hidden in the FedEx logo. (If you've never noticed, go take a look, and prepare to be blown away.) The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.

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If you look closely between letters E and X, you'll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.

Fedex. The hidden arrow represents speed and precision.

Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo's designer, explained to Fast Company, that arrow "could connote forward direction, speed, and precision," but beauty (and meaning) is in the eye of the beholder.

One of the most famous logo arrows is undoubtedly the one from Amazon, a U.S. company, the world's largest in the e-commerce and public-cloud computing platform markets by revenue and market capitalization. The symbol on this emblem was meant to show the strength of the company and the wide range of products offered.

FedEx. The international shipping giant has, without doubt, one of the world's most recognisable logos. Very simple, it has an arrow in the logo's negative space, between the letters E and X. This minimalist arrow gives the impression of speed, movement and precision.