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The goal of your launch copy is to persuade your audience to take action, so make it easy for them! When you're writing your sales copy, make it obvious for your potential clients how and where they can invest in your program by ending your sections with a Call to Action and a button in a color that stands out.

How to write a product launch email Consider a product launch email sequence. ... Craft an attention-grabbing subject line. ... Keep your messaging clear and concise. ... Include eye-catching graphics and gifs. ... Include testimonials and social proof. ... Highlight the value proposition of your product. ... Include a clear call-to-action (CTA)

Include CTAs in your release emails You not only want to inform users about the new product or feature, but you also want them to take action. You can include a link to your official release note page or invite the user to try the new feature or product. Your CTA will depend on the type of email and what your goal is.

How do I email soft launch? Pick a killer subject line. Start your email with a greeting. Write a clear but attention-grabbing headline. Use multimedia like images and videos for engagement. Include multiple CTAs if the email is long.

I have an important announcement regarding the [add product] . You already know about the [add main benefits here ], and with the launch being just over a week away, I am today announcing a pre-order sale. If pre-ordered today, you can get the [enter product] with a 50% discount and a secret bonus.

How to Write a Product Launch Email Draft a subject line. The first part of a product launch email is the obligatory subject line. ... Personalize the email. ... Add a product description. ... Talk about product benefits. ... Include visuals. ... Add a CTA. ... Segment the audience. ... Set up a product launch email sequence.

In a great announcement email you need to describe the following information: The event. State clearly what the email is about. ... The benefits for the clients. ... Briefly describe the product, service or upcoming event. ... The desired action.