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If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.

You can also register a trademark for your logo with the Secretary of State in the state where you will be using the logo. Doing so protects your rights only within that state, so the logo can be used by others in other states. The third and most expensive option is to file a trademark application with the USPTO.

You can register a logo with the USPTO by using the Trademark Electronic Application System (TEAS) or other online trademark service. If your logo includes design elements, you will need to upload an image, using a . jpg file, of the logo as part of your trademark application.

Copyrighting and trademarking your name or logo is certainly not required, but it can provide you with very useful benefits.

In the U.S., you don't need to register a trademark or copyright your company's logo. Once you put down the original work on paper or digital media and use it to market your business, you automatically own the rights. However, registering a trademark affords you an extra layer of protection.

So, what happens if you go to market without a trademark? You'll get limited protection based on where you operate. This means that you won't be able to enforce your intellectual property rights outside of a specific geographic area. Ultimately, you and your business will be left vulnerable to brand theft.

Using the trademark symbols TM, SM, and ® The symbol lets consumers and competitors know you're claiming the trademark as yours. You can use ?TM? for goods or ?SM? for services even if you haven't filed an application to register your trademark.