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Radio advertising provides several benefits to brands: The ability to target your audience. Radio offers the opportunity to pinpoint your perfect audience and target your sales approach solely to them. For instance, you can choose a station that caters to a certain age group, giving your marketing dollars real power.

Radio allows advertisers an inexpensive way to get their voice heard over and over again. The ability to stir emotions and create demand. Even with the focus today on video, radio is still an active medium. It can create immediacy, driving shoppers to a specific store, brand or to take a specific action.

Radio imaging, including voiceovers, intros, promos, and jingles, and improving your equipment and software are some great ways to improve your station and make it an effortless and enjoyable experience for your listeners. You'd be surprised at how much more engaging your station will be with some radio imaging.

Before it became an everyday household item, providing the soundtrack to our car journey's, radio was used as a means of communication and navigation for pilots, ship captains, truck drivers, law enforcement, emergency services and many more.People around the world would sit beside their home radios and await news.

Radio news in the 1930s and 1940s brought the emotional impact of traumatic events home to the listening public in a way that gave the nation a sense of unity. Radio encouraged the growth of national popular music stars and brought regional sounds to wider audiences.

Present Great RadioKnow Your Listener. Understand everything about your audience; why they listen to you, when they listen, what they listen on.Make Your Listener Care.Talk to ONE Person.Be in Charge.Learn The Rules, Then Break Them!Make The Mic Your Mate.Be Yourself.Jun 10, 2021

Here are 20 ways you can promote your radio station to get on top and increase your listeners.Build Marketing Lists.Write Blog Posts.Cross-Promote with Other Stations.Build a Social Media Presence.Optimise Your Station with SEO.Target Your Audience.Submit to Internet Radio Directories.MatchMaker.fm: Connect with Guests.More items...?Jun 10, 2021