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What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or ?meaning? is usually behind an effective logo, and it communicates the intended message.

Here are the most important steps to designing a logo: ? Understand why you need a logo. Define your brand identity. Find inspiration for your design. Check out the competition. Choose your design style. Find the right type of logo. Pay attention to color. Pick the right typography.

The visual elements of a good logo. Logos are usually comprised of typography, graphics, and color schemes. These are visual design elements, and their quality can be subjective. Even so, good logo designers use brand research and logo design principles to optimize these elements.

Logos should have a defined meaning or cause, resonating with those you want to reach and helping them relate to your products and services. Consider successful logos such as Nike, Starbucks, and even McDonalds. The logos are easy to recall and have clear, distinct, and memorable designs.

What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message.

Plus some of the most popular brands today Apple, Facebook, Starbucks don't regularly use taglines, so they seem somewhat unnecessary. Taglines also don't seem as memorable or impactful as they once were.

If your slogan is more of a tagline and will fit, place it near the top your page near the logo. A tagline simply states what you do or how you do it in very few words. Think of Just Do It from Nike. A slogan can also be more of your value proposition or philosophy and explain the value you bring to the consumer.

The seven basic elements of graphic design are line, shape, color, texture, type, space and image. Each has its own strengths and weaknesses.

Five Characteristics of a Great LogoSimple. Simple logos are the ones people can recognize as soon as they see them.Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.Memorable / Impactful. A great logo should be impactful.Versatile.Relevant.

Here are the most important steps to designing a logo: Understand why you need a logo.Define your brand identity.Find inspiration for your design.Check out the competition.Choose your design style.Find the right type of logo.Pay attention to color.Pick the right typography.More items...?