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A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition. Don't confuse the plural form of logo (logos) with the rhetorical term logos.

Logo Design Psychology & Colour Theory in BrandingUnderstand your audience.Keep logo design 'trends' in mind.Use the right colour palette.Use unique fonts, but don't get carried away.The logo has to be simple.It should be original.A logo should be timeless.Use the right forms.

The Four Steps To Peace: Finding Out If My Logo Is Already TakenStep #1: Search Your Industry For Similar Logos.Step #2: Do a Reverse Image Search of Your New Logo on Google.Step #3: Search The US Patent Office For Similar Logos.Step #4: Consult an Attorney To See If Your Logo Is Already Taken.

Drag a copy of the logo file onto the search field. Click the camera icon and choose Upload an image, then navigate to your logo file. If your logo file is already on the web, copy its URL, click on the camera icon, and paste the link. Then, click the Search Images button and let Google do its thing.

Tip #1: Follow the rules of the brainstorm Don't hold back.Write down every idea.Choose the right time.Let your ideas simmer.Make a list of adjectives that describe your brand.Make a list of words that describe how you want your brand to be perceived.Make a list of how you want people to feel when they see your logo.More items...

The best logo recognition tools Google Image Recognition. Google has a free service that lets you search the internet for appearances of your logo.Amazon Rekognition. Amazon Rekognition can easily recognize celebrity faces.LogoGrab. via LogoGrab.Clarifai. via TechCrunch.IBM Image Detection.

Here are the most important steps to designing a logo: Understand why you need a logo.Define your brand identity.Find inspiration for your design.Check out the competition.Choose your design style.Find the right type of logo.Pay attention to color.Pick the right typography.More items...?