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Determine your brand's core message So, it's important to think about which traits you want to get across. Is your brand professional, trustworthy, traditional, playful? Decide what the core message of your brand is, and only then start to search for icons that can convey that message.

A logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special. A logo that's based on an authentic brand philosophy will be meaningful and instill confidence in its audience.The logo is an excellent representation of the value Amazon provides its customers.

The seven basic elements of graphic design are line, shape, color, texture, type, space and image. Each has its own strengths and weaknesses.

The Five Essential Elements of Effective Logo DesignSimple. Simple logos are easily recognizable.Memorable. A memorable logo springs to mind at the mere mention of the company nameor, sometimes, even the product.Timeless.Versatile.Appropriate.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message.A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

A logo is a graphical element that is used to identify a brand. It can be a symbol made up by text and images. Logos are trademarked, meaning that they are protected by trademark law so they cannot be copied and used by other brands. Short answer: No, icons cannot be used as logos.

Five Characteristics of a Great LogoSimple. Simple logos are the ones people can recognize as soon as they see them.Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.Memorable / Impactful. A great logo should be impactful.Versatile.Relevant.