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Consider how to protect your trademark with these 6 strategies.Choose a Strong Mark from the Start.Complete a Comprehensive Trademark Search.Register Your Trademark with the USPTO.Police Your Mark.Consider Registering Internationally.Maintain Your Trademark.

Since trademarks are used to identify a company or brand, it makes the most sense to file for trademark protection on the brand name, logo or image.So, if you are investing in a brand image, you should seek a trademark registration to protect it.

You certainly don't have to register the copyright and trademark your company's name or logo, in the United States; you own the copyright as soon as you put the original work on a pieces of paper or computer drive, and you won a trademark as soon as you use your name and logo for marketing your business.

Choosing a branding firm can be a nightmare. Ask branding agencies for quotes and you will get prices ranging anywhere from $1,000 to $50,000 and up, and sometimes this includes only the design. On Craigslist a designer might offer a logo design for less than $300, or even $50.

Overview. You can usually get permission to use someone else's intellectual property ( IP ) by buying the rights from them or getting their permission to use it. Using someone's trade mark, patent, copyright or design without their permission is known as ' IP infringement' and could lead to a fine, prison or both.

Logos: The General Rule The general rule is do not assume you are permitted to use another company's or person's logo. Third parties are advised not to use another's logo for any purpose, except as specifically provided by license, signed agreement, or other written permission with a specific company or person.

You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement.A person or company should never use a trademark or logo without written permission from its owner.