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Merger refers to a strategic process whereby two or more companies mutually form a new single legal venture. For example, in 2015, ketchup maker H.J. Heinz Co and Kraft Foods Group Inc merged their business to become Kraft Heinz Company, a leading global food and beverage firm.

Here are 4 Ways to Prepare Your Employees for a Merger or Acquisition: Communicate, Communicate, Communicate. If you think you are communicating too much, you most likely are not.Stay Focused. During a merger, you may expect employees to be distracted.Be Honest.Change Management.

The Must-Have Items of Acquisition Announcement Press Release Catchy headline. Details about the company.Quote from involved parties CEO, board of trustees member, or other decision-makers; Relevant image: company logo, office building, owner, CEO, investors; Company website URL. Dateline.

The announcement should include the following information: Details about the companies. Transaction effective date. Reason for the merger or acquisition. Goals, impacts, and new objectives of this transaction. Information on the specific business being merged or acquired (What do they do?

Small Business Merger Guidelines Compare and analyze the corporate structures. Determine the leadership of the new company. Compare the company cultures. Determine the branding of the new company. Analyze all financial positions. Determine operating costs. Do your due diligence. Conduct a valuation of all companies.

Small Business Merger Guidelines Compare and analyze the corporate structures. Determine the leadership of the new company. Compare the company cultures. Determine the branding of the new company. Analyze all financial positions. Determine operating costs. Do your due diligence. Conduct a valuation of all companies.

Consolidating two businesses gives you three options to maximize brand benefit. You can eliminate the weaker brand and use that company's assets to increase the reach of the surviving, stronger brand.