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Merge tags will automatically bring in product information, images, or text pertaining to the user. For example, for a user who's first name is "John", using the merge tag {{ fname }} will bring in the text "John" when that user receives the email.

Tag Insert the code below: <span data-merge-field-property="my property">will be replaced</span> For example: <span data-merge-field-property="First Name">will be replaced</span> Replace the 'default value' in the code below with what you would want to show instead: ... For example:

What is a Merge Tag? Merge Tags (also known as Personalization Fields or Data Tags) allow you to customize your email campaigns to keep your customers more engaged. These tags are automatically created when you add fields to the Personalization tags page, or to your Sign Up Form.

Merge Tags are primarily used in the Form Confirmation message and Notification messages to output the results of a Poll Field or All Poll Fields within the content of the message. The Polls related merge tags also introduce parameters to the Gravity Forms Merge Tags.

Full list of merge tags Merge Tag NameMerge TagNotesEmail Address{{ email }}User's email addressFirst Name{{ fname }}User's first nameLast Name{{ lname }}User's last nameFull Name{{ full_name }}User's full name28 more rows ? 22-Sept-2021

Merge tag. A unique, text-based identifier that corresponds to account data, such as an audience field. Dynamic content. The personalized or otherwise unique content that's inserted into a campaign by a merge tag.

Merge tags allow end-users to dynamically add content to their email. Merge tags can be inserted into a block of text by clicking on the "Merge Tags" button in the text editor toolbar.