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There are six parts to the business letter: the heading, the recipient's address, the salutation, the message, the closing, and the signature. The heading includes the writer's address and the date, and all addresses are written following the U.S. Post Office format.

Hi Client Name, It's Your Name from Company Name. It's been a long time since we've worked together and we wanted to let you know about our new referral program/discount. For every referral that we get, we're offering past clients a discount of X%.

Why Care About Lost Customers. Decide if you want them back. Not every customer is an ideal customer.Find out exactly why they left. If they are a customer that you want back, find out exactly why they left.Adjust your offer.Take responsibility.Ask for permission to send them industry information.

The 10 Keys to a Great Customer Service Letter Start by Saying Thank YouUse Everyday Language and Stick to One Idea per Sentence.Use Headings and Bullet Point Large Chunks of Information.Avoid Cold, Overly Formal Language.Direct the Customer to any Supportive Documents.Set Expectations With Timeframes.

How to Email Someone You Haven't Talked to in Forever Shift your perspective.Acknowledge the absence of contact.Pay attention to tone.Give them an out.Offer to reciprocate.Show appreciation.Stay in contact.

7 Characteristics of Effective Business Letters It omits needless words.It omits useless humor.It focuses on you (the reader) and not you (the writer).It is addressed to a real person.It has the appropriate tone.If and when necessary, it asks for the order.It provides your contact information.

Experts generally agree that there are seven parts of a business letter: Sender's address. Optimally, you'll want to have a printed company letterhead.Date. Whoever receives the letter needs to know when the letter was written.Recipient's address.Salutation.Body.Closing/signature.Enclosures.