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In many cases, the best way to fix duplicate content is implementing 301 redirects from the non-preferred versions of URLs to the preferred versions. When URLs need to remain accessible to visitors, you can't use redirect but you can either use a canonical URL or a robots noindex redirective.

Is Duplicate Content Damaging for SEO? Yes, but not always with Google penalties or manual actions. Webmasters unintentionally create the vast majority of cases of duplicate content SEO. While technically not a penalty, duplicate content can still have an impact on search engine rankings.

Duplicate content is content that appears on the Internet in more than one place. That one place is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you've got duplicate content.

Too much duplicate content within a website (or on the web, in general) can confuse search engines, and the wrong page does occasionally rank over the right one. This can lead to SERP results that aren't as accurate as they should be, which can frustrate users, hurt your traffic, and raise bounce rates.

To correct indexed duplicate content, consolidate link authority into a single page and prompt the search engines to remove the duplicate version from their index. There are two good ways to do this. 301 redirects are the best option.

Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results.

Is Duplicate Content Bad For SEO? Officially, Google does not impose a penalty for duplicate content. However, it does filter identical content, which has the same impact as a penalty: a loss of rankings for your web pages.