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Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols. Examples for logotypes include Visa, Coca Cola or Google. The name can be designed in a picturesque or stylistic font, but at its heart it's still just text.

Logo symbols/brand marks/pictorial marks Some of the best logos using symbols are the kind that you instantly know which brand it is, the second you see them. If you decide to go for a pictorial mark, consider what will symbolize your brand. Do you want it to be a literal representation of your name, like Apple?

Here are four types of logo designs to consider with examples of logos we've recently designed: Wordmark logo design. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo ? the wordmark. ... Lettermark logo design. ... Brandmark logo. ... Iconic logo design.

Wordmarks work best with simple and striking colors that complement the fonts. For example, Coca-Cola, Google, FedEx, Disney, and Canon use their full business names as logos, but each logo uses distinct fonts and colors. It's best to use a wordmark logo if you're a new business and/or have a unique business name.

So what is an emblem logo, exactly? Similar to combination mark logos, emblem logos combine images with text. The difference? Emblem logos encapsulate their design features within a frame or border. Combination logos do not.

The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.

The five basic categories of logo styles are wordmarks, lettermarks, brandmarks, combination marks and emblems.

The seven different types of logos consist of abstract, combination, emblem, lettermark, mascot, pictorial, and wordmark. Read below to learn more about what they are, what they achieve, and when to use them (with pros and cons, too!).