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A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.

A white paper in the high-tech industry is a technical document that describes how a technology or product solves a particular problem. It's a marketing document and a technical document, yet it doesn't go too far in either direction.

Since the goal of a white paper is to exhibit a high level of expertise in a field or industry, the tone of the writing must be formal and professional. Be sure to edit carefully, as the writing must be authoritative and trustworthy.

Your letterhead should include your business name, logo, address, website, phone number, and email address. However, if your logo already includes a website or email address, you can omit this information. If you want to personalize your business letterhead, you can also add in your name and surname, and your position.

Letterhead examples: 20 case studies to inspire you Play Up Your Branding. Yes, you can (and probably should) include a logo on your letterhead, especially if it's for a business.Keep It Simple.Use Space Well.Embellish It.Focus on Typography.Use Meaningful Imagery.Don't Neglect the Reverse Side.Try a Badge or Crest.

How to Write a Technical White Paper Cover Page. The first page of your white paper is the cover page.Introduction/Abstract/Executive Summary.Problem.Product Design.Solution.Conclusion and Call to Action.Overall Format.Statistics.

White paper format White papers generally follow a standard document format. The content order may seem similar to other business reports, but there is one major difference: A white paper places the conclusion at the end.