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7 Elements of a Great Business Logo It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple.It's memorable.It's timeless.It's relevant.It has high-quality typography.It contains the appropriate colors.It's versatile.

The five basic categories of logo styles are: wordmarks, lettermarks, brandmarks, combination marks and emblems. This post is going to explain how each category is defined, give you some famous examples and explain when and why they should be used.

What Are The 4 Types of Logos? Wordmark. The wordmark logo is, as the term suggests, the name of a business presented creatively.Lettermark. In some ways, the lettermark is a sort of subset of the wordmark logo.Brandmark. The limitations of the lettermark lead us to the advantages of the brandmark.Emblem.

The fact is, a good logo should be three things: Appropriate ? logos should be appropriate in it's feeling. It doesn't need to say a whole lot. Distinctive & Memorable ? It has to be unusual enough to persist in our mind.Simple ? Logos are displayed across various mediums in many different sizes.

What Makes A Good Logo? A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or ?meaning? is usually behind an effective logo, and it communicates the intended message.

5 Characteristics of a Good Logo Simple. Many of the most impactful and successful logos in history are surprisingly simple.Relevant. The first quality great logos share is that they're relevant to the markets their companies target.Memorable.Timeless.Versatile.

The seven different types of logos consist of abstract, combination, emblem, lettermark, mascot, pictorial, and wordmark. Read below to learn more about what they are, what they achieve, and when to use them (with pros and cons, too!).