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5 Characteristics of a Good Logo Simple. Many of the most impactful and successful logos in history are surprisingly simple.Relevant. The first quality great logos share is that they're relevant to the markets their companies target.Memorable.Timeless.Versatile.

A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people's memory.

The term ?logo? is often used as a catchall to define any emblem a company has designed to visually represent its brand. But there are two main categories when it comes to logo design: Logos that only consist of type ? denoting the name or initials of a company. Logos containing both text and a symbol.

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

1. 'Logo' is an identifying symbol design mark sign for a product or business which stands associated with the entrepreneur's offering. 2. It is an important feature of branding.

Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.

A memorable and inspiring logo can evoke customers to do business with you or remember you when the time is right. A powerful logo can leave a lasting impression and become a symbol that others associate with. Your logo builds an image and a brand that is greater than your individual identity.