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Here are the basic principles of visual merchandising that will help your retail store truly stand out. Design your store to your customers' taste. First things first, identify the target audience and get to know them well.Customize display windows.Store layout.Showcase combinations.Organize.

TYPES OF DISPLAYS IN RETAIL ENTRYWAY DISPLAY. Displays placed right in front of your entrance doors are great for displaying current sale or bargain items.FREESTANDING DISPLAY. Free-standing displays are great for heavily trafficked areas.DUMP BIN.DISPLAY CASE.END CAP.WINDOW DISPLAY.BANNER DISPLAY.SHELF TALKER.

Elements of Effective Visual Merchandising Balance: Asymmetrical rather than symmetrical balance with the display. Size of Objects: Place the largest object into display first. Color: Helps set mood and feelings. Focal Point: Where product and props/signage and background come together.

However, we have found that most stores will have these four main area types incorporated into their layout in some form or fashion. The four zones include a core zone, impulse zone, flex zone, and outdoor zone.

While much of the choices revolve around your specific tastes and preferences, it is how you make those choices work within the five key elements of Visual Merchandising, color, landscape, texture, communication and decor that make for an effective display.

Visual displays are depictions that convey information by means of elements beyond pure text. Examples include diagrams, maps, and computer interfaces.

VM uses 4 elements of Visual Merchandising to manipulate the store so that it is more appealing to customers, making them more likely to make a purchase. Shape- outline of display, not limited to shape of merchandise, but props and fixtures as well.