Display Logo Permit For Free

It's not uncommon for brands to do a logo refresh through subtle adjustments to one or more of their design elements. Sometimes something as simple as a change in typography, a color scheme update, or even a modification of graphics can make your company's logo appear more contemporary and fresh to your target market.

If you want to use another company's logo on your website, you should generally assume that the logo is protected intellectual property. Copyright or trade mark will protect most logos. Therefore, the next step is generally to seek permission for using the logo, ideally in writing.

Using a registered trademark without permission from the owner can lead to a trademark infringement lawsuit. However, a trademark registration does not always protect all uses of a trademark. There are some situations where even registered trademarks can be used without asking permission.

If you find yourself wanting to use some or all of a company or organization's logo and you don't own the company or organization, you will need to get a letter with written consent from the registered owner saying that you have their permission to use the logo in question in your design.

Logos: The General Rule The general rule is do not assume you are permitted to use another company's or person's logo. Third parties are advised not to use another's logo for any purpose, except as specifically provided by license, signed agreement, or other written permission with a specific company or person.

When doing a project or any work for a company, ask if you can use them as a reference. That's a great time to get permission. You can even add it as a part of a document they write off on when the job is complete. It basically just says you can use the logo.

The short answer is: Yes, you can. But we get it. Using third-party logos and other Intellectual Property (IP) assets can feel risky. After all, no one wants to be a party to unintended infringement cases.