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The best day of the week to send a press release Most research suggests that Tuesday tends to be a popular day to send a press release, and often means you can expect to see online press coverage by the end of the week. That said, lots of other people will likely be sending their releases on the same day as you.

Optimize Your Press Release for Distribution Follow Correct Press Release Formatting. ... Include Images, Graphics, or Video. ... Craft an Interesting Press Release Email Pitch. ... Send It at the Right Time. ... Choose the Right Press Release Distribution Service for Your Business. ... Build Win-Win Relationships With Journalists.

In general, experts recommend sending a press release pitch between the contact's local hours of 10 am and 2 pm, or earlier. ing to statistics, after lunch, response rates tend to decline significantly, and pitching in the late afternoon or evening is not advised.

Companies issue press releases, which may be spread to a wider audience through the use of a newswire service, to announce newsworthy topics, such as a new product, a quarterly earnings report, an impending merger, the cast and creatives of a new Hollywood film project, or any other material information.

Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.

Journalists, bloggers, and social influencers: Send a media advisory two to three weeks before an event to invite them to attend. Then send the press release a week in advance and follow up with a post-event press announcement.

PR distribution is the process of delivering a press or media release to the right audience. Press release distributors connect businesses to media outlets and journalists by circulating a news release through networks or news wires. Companies hit milestones throughout their lifetime.

According to our data: The best day to send a press release is on Thursday. The best time to send a press release is between 10 am and 2 pm.

How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists' contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.

The good news is that an AP style press release is the most common formatting, so if you've used a standard press release template, chances are your press is already in AP style.