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How to build a brand Research your target audience and your competitors. Pick your focus and personality. Choose your business name. Write your slogan. Choose the look of your brand (colors and font). Design your brand logo. Apply your branding across your business.

How to create an effective logo presentation Guide the client.Tell an intriguing story about the process.Make a presentation that has the right amount of text.Prove that the logo is eye-catching.Collect feedback when you're done.

There are many different types of logos, such as: Combination mark logos. Wordmark logos. Lettermark logos. Monogram logos. Letterform logos. Symbol or pictorial logos. Abstract logos. Mascot logos.

The strapline is a short phrase that adds context to the brand name. It normally appears directly underneath the brand name in the main or secondary corporate font. The strapline is a supporting phrase and its size and position relative to brand name is very important.

Similarly, when you want to build a logo, do you prefer or use the name. You may use the company name or its initials in the logo, or you may decide to use only symbols. While the name may seem more important than the logo, these two elements go hand in hand in branding your business.

Keep your name easy to pronounce, spell, and remember. If you make it too complicated, your customers won't be able to find you, and your business may suffer for it. The same can be said for your logo. If there's too much going on in its design, it's hard for your customer to read and process what they're seeing.

Your first step in the logo design process is to understand what the brand embodies and what the business's goals are. This is known as the Client Discovery phase.