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So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

3 Rules for Effective Logo Design Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness.Your logo should work well with one-color printing.Keep it simple and avoid too much detail.

3 Rules for Effective Logo Design Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness.Your logo should work well with one-color printing.Keep it simple and avoid too much detail.

7 Golden Rules of Logo Design Every Designer Should Follow... Lay a Solid Foundation.Sketch, Sketch, Sketch.Keep It Relevant.Make Brand Recall Your Priority.Make It Stand Out.Let Your Logo Speaks For Itself.Fill Colors At The End.

Adobe Illustrator remains the leading vector editing software on the market, allowing users to create drawings that can be scaled to any size. We chose it as the best overall because it makes it easy to control every aspect of logo design with shape-building tools, brushes, perspective grids, gradients, and more.

Pro tips on the logo sketching mindset ? Choose the medium you are the most comfortable with.There is no right or wrong way to sketch.Don't get lost in the details.Sketch fast.Sketching isn't linear.Be messy.Don't work with colors yet.Criticise your work.

1. Provide information about your business Describe your product, target audience and industry.Describe your brand values.Provide your company name.Provide your company slogan (if needed)Express what logo type you need.Design style.Colors.Inspiration (e.g. mood board)