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Both demographic and psychographic data are important to these impression measurements. In other words, you need to know where people are and where they tend to go. Calculating OOH impressions requires real numbers from traffic data, census data, data modeling, and travel surveys.

Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a person, or displayed once on an outdoor unit or OOH display.

How Much Does Buying Based on CPM Cost? ing to recent research by PJ Solomon, you can expect to pay an average of anywhere from $2-10 per thousand impressions for a static billboard ad, and between $4.5-32 per thousand impressions for a digital billboard ad.

The cost per thousand impressions (CPM, cost per mille) represents the total amount an advertiser pays for 1,000 impressions on their page, where ?CPM impressions? mean the number of times people viewed the ad. For example, a CPM of $5 means you spend $5 for every 1,000 ad views.

However, if you're publishing content you pay to promote, you can apply the formula impressions = cost / (CPM x 1,000) to better understand how many times your content is likely to appear in the places you pay to promote it.

Digital out-of-home (DOOH) media lets you serve media advertisements in public environments to engage audiences beyond online advertising. Expand your media mix to highly visible areas such as digital billboards, signage, and screens that appear in places of business.

Outdoor impressions have traditionally been measured using traffic counts and daily effective circulation in order to estimate reach. For years, these figures have been the only reliable counts available to measure the reach of an out-of-home advertising campaign.