Deliver Initial Book Press Release For Free

In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services. The distribution service then provides the content, as-is, to their media outlets for publication which is usually communicated via online.

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.

Create an announcement post Tease your customers by sharing your book and why you believe they would love it, and set the release date. Write a press release, including an eye-catching and compelling image or video to grab your audience's attention and increase their interest in reading your full post.

Create engaging content: Prepare visually appealing and engaging content to accompany your announcement. This could include a book cover image, teaser quotes, or even a short video trailer. Craft a compelling message: Write a concise and captivating message to go along with your content.

Book Press Release Template Headline ? <20 words. Subheading ? Optional, but sentence length. Dateline ? Location and date (include your city/state/country) Intro ? Needs to be attention-grabbing, can include a problem/solution hook. Author Quotation ? MUST be weighty, avoid bland, empty statements.

There are different ways of distributing a press release, such as sending it directly to journalists or editors, using a press release distribution service, posting it on your website or blog, or sharing it on social media. You should choose the distribution channels that best suit your purpose, audience, and budget.

Prepare a few words The classic book launch format is a gathering of two to three hours interspersed with a few words from the author. Get someone to introduce you ? a good speaker who can build some excitement, ideally someone with a connection to your work.