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A sales proposal is a written business document that pitches a product or service to prospective customers and clients. An effective business proposal identifies a need or problem experienced by the target audience and explains how the product or service fulfills those needs.

The format of a proposal includes a title or cover page, executive summary, introduction/background, objectives, methodology/approach, timeline, budget, qualifications/experience, conclusion, and appendix (if necessary).

Essential, your business proposal can follow this format: Title. Table of contents. Executive summary. The problem statement. The proposed solution. Qualifications. The timeline. Pricing, billing and legal.

Proposal Types Internal Proposals. Internal proposals are written by and for someone within the same organization. ... External Proposals. ... Solicited Proposals. ... Unsolicited Proposals.

IN THE ABSENCE OF SUCH GUIDELINES, the following format, including a cover/title page, abstract, table of contents, introduction/statement of need, description of proposed research, biographical sketch, current and pending, facilities and equipment, and budget, may be useful.

How to write your sales proposal in 5 steps Step 1: Understand what your prospect is looking for. What does your prospect want to achieve? ... Step 2: Dive into deeper research. ... Step 3: Outline your sales proposal. ... Step 4: Draft your sales proposal. ... Step 5: Edit and proofread.

6 Steps to writing a project proposal Write the executive summary. Like an essay introduction or a report abstract, the executive summary briefly describes your project. ... Explain the project background. ... Introduce a solution. ... Define the project deliverables. ... List what resources are required. ... Include a conclusion.