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5 Cardinal Rules of Logo Design Your logo should reflect your company in a unique and honest way.Avoid too much detail.Your logo should work well in black and white (one-color printing).Make sure your logo's scalable.Your logo should be artistically balanced.

5 Characteristics of a Good Logo Simple. Many of the most impactful and successful logos in history are surprisingly simple.Relevant. The first quality great logos share is that they're relevant to the markets their companies target.Memorable.Timeless.Versatile.

8 effective strategies to get new graphic design clients Be clear on your value. Ask for recommendations. Make sure your portfolio is the best it can be. Create valuable content. Keep things up to date. Network, network, network. Use social proof. Don't underestimate the power of a follow-up.

The 4 Basic Design Elements of a Great Business Logo Your brand. Your logo reflects your organization's values and personality.Logo style. Maybe you already have a vision for your logo.Font.Color.

3 Rules for Effective Logo Design Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness.Your logo should work well with one-color printing.Keep it simple and avoid too much detail.

3 Rules for Effective Logo Design Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness.Your logo should work well with one-color printing.Keep it simple and avoid too much detail.

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.