Executive Summary Insert Value Choice For Free

What is an executive summary? An executive summary is the overview of your entire business plan and should succinctly highlight the most important parts of the plan.

The executive summary component of your business plan exists to give readers an overview of the entire document, allowing them to understand what they can expect to learn. Investors will read the executive summary to decide if they will even bother reading the rest of the business plan.

Executive summaries should include the following components: Write it last. Capture the reader's attention. Make sure your executive summary can stand on its own. Think of an executive summary as a more condensed version of your business plan. Include supporting research. Boil it down as much as possible.

Ultimately, an executive summary should provide a preview for investors or CEO's, so they know what to expect from the rest of your report. Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history.

The executive summary should be only a page or two. In it, you may include your mission and vision statements, a brief sketch of your plans and goals, a quick look at your company and its organization, an outline of your strategy, and highlights of your financial status and needs.

What to include in an executive summaryThe hook. The first sentence and paragraph of your executive summary determine whether or not the entire executive summary gets read.Company description summary.Market analysis.Products and services.Financial information and projections.Future plans.

An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.