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Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories.

For example, a brand adds ?Vanilla? or ?Lemon? flavor to its cola line and creates a variety of products that are available for consumers. Usually, line extension is associated with a product's new scent, flavor, formula, color, and style in a current product line.

Extension strategies Repackaging and new sizes: the appearance of the product can be crucial gaining a customer's attention and developing interest. New formulas. Additional features. Lower prices to maintain interest or liquidate surplus stock. New advertising campaigns.

On the other hand, Nike's golf equipment and sunglasses are the results of brand extensions. They are no longer Nike's core product, but entirely separate product categories. In other words, although brand extension involves adding a product, that product bears no resemblance to the original existing product.

Types of brand extensions Product extension. Product extension occurs when a business releases new products separate from what they're currently offering.Line extension.Customer franchise extension.Company expertise extension.Brand distinction extension.Transfer of component extension.Extension by leveraging a lifestyle.

Brand extension is the introduction of a new product that relies on the name and reputation of an established product. Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify.

4 Examples of Brand Extension Strategies stretch into new categories or occasions. encourage consumers to trade up. remove a consumer barrier. respond to changing consumer needs and behaviours.