Feature Release For Free

The writing style is different. Traditional news articles tend to paraphrase information rather than state it verbatim, while feature articles use many quotes and emotional cues, focusing more on showing the reader what's going on instead of telling.

Whereas a product release is focused on the introduction of an entirely new offering to the market, the term feature release refers to the rollout of new or updated functionalities within an existing product.

Feature news seeks to humanize a product, situation or event. Feature stories are often tied to calendar events such as Mother's Day, Black History Month or summer activities. Feature news releases are often longer than traditional news releases and are much more likely to include multimedia.

A simple way to think about and differentiate between release and launch is as follows: The release involves delivering code to production (software development). The launch involves delivering value to customers (go-to-market).

A good feature announcement clearly shows the benefit to the reader, has a clear CTA, and uses various forms of content like gifs and videos. There are several channels to send out these messages. While in-app notifications are the most common, others like social media posts, emails, press releases, blog posts, etc.

Examples of feature stories include news features, in-depth profiles, human interest stories, science communication, data storytelling, and more. Feature stories are a common type of content for news organisations, particularly those who invest in longform journalism.

How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.