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Press Release Format Contact information and 'For Immediate Release' at the top. Title and italicized subheading to summarize the news. News location and news peg in opening line. Two to three paragraphs to add context and additional details. Bulleted facts and/or figures. Company description at the bottom.

Start with a catchy subject line. Start with a catchy subject line.Then add a short introduction that personalizes the message and says something like, ?I hope you can use this; let me know if you have questions.? Copy and paste your press release into the e-mail message form. Add your signature. Check everything over.

How to write the best press release email pitch Keep your subject line SHORT. Use analytics to hone your headline. Send to small, targeted groups. Make it personal (or at least mail merge) Keep it to <100 words. Include 1?5 images.

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.

Always include contact information for the journalist's reference, preferably at the top right corner. Write the body of the press release using news writing techniques and style. Be sure to include a headline; you also may include a subheadline. Provide a dateline, followed by the summary lead.

The Required Elements of the Press Release Format. A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.

Body: More information about the product and the brand. Bullet points often work well for the body of a press release. Quote: A quote from your CEO, happy customers, or a relevant expert about the new product for journalists to include in their story. Contact information: The company's contact information for