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If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.

When you want to license or protect your logo, you need to register it with the U.S. Patent and Trademark Office. By registering your distinctive logo, you gain exclusive rights to its use.

What is Brand Licensing? of brand licensing is the process of leasing a trademarked or copyrighted property for use in connection with a product, service, or promotion.

A unique logo can be trademarked by registering it with the USPTO. Anyone can apply online on the USPTO website if the business for which they're authorized to file is principally located inside the U.S. If based outside the U.S., a patent attorney will be required to make the filing.

By simply having a logo, you have what's known as a common law trademark for your logo. That means that, without doing anything paperwork-wise, you have the sole legal right to use and amend that logo as you see fit. But without an officially registered trademark, that right isn't as secure as it could be.

You may register a trademark for your logo with the Secretary of State in the state where your company is based. This protects your rights within that state, so the logo cannot be copied by brands in other states. The most expensive option is to file a trademark application with the USPTO.

Fill out the application online on the official site of United States Copyright Office. Besides, you can also submit the application in a paper form. Pay a registration fee (for the logo it's $39) with a card, electronic check or your deposit account with the U.S. Copyright Office.

To protect your logo, you need a trademark or service mark (trademarks are generally used for products, while service marks are usually applied to services). You should not copyright or patent a logo design.

You may register a trademark for your logo with the Secretary of State in the state where your company is based. This protects your rights within that state, so the logo cannot be copied by brands in other states. The most expensive option is to file a trademark application with the USPTO.

Logos don't even need to be registered as trademarks to be protected under current law. This means that using someone else's logo without permission, even if it's unregistered, is against the law.