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Black and white images or photos of people often look best with matte. Those wanting a versatile paper suited for bright environments while minimizing glare may choose luster. Landscape photographers will often choose a glossy or metallic paper to produce the most contrast, color vibrancy and overall wow factor.

Keep the paper in a close box. Preferably in its original packaging. Keep it away from direct light, heat, dust and humid conditions.

Professional photographers use photo paper with a matte finish as it doesn't reflect light like glossy finishes. Pros prefer to have the final image viewed without the distraction of glare from the paper. And as many pro photographers frame their photos behind glass, a matte finish is best for this display style.

As a rule of thumb: 3 years in room temperature 7-8 years in a refrigerator. Paper used to hold up longer.

Avoid Humidity Avoid storing photos in damp places like the garage or the attic. Room temperature is kinder to your prints, with cool, dark places being the ideal environment.

If you want to print a colorful photo without the major glare effects of glossy paper, a satin or semi-gloss finish is an excellent choice. Satin finish photos also look good behind smooth glass and can be viewed from more angles than glossy photos.

Store It Right Protecting the paper from light, swings in humidity, dust, and atmospheric contaminants is important. Boxes of inkjet paper should be stored horizontally, not vertically. This ensures paper will stay as flat as possible.

Store paper items in a clean storage area where you can keep the temperature and relative humidity (RH) moderate and stable. 68 degrees Farenheit or less and between 30-40%. Lower temperature is best for color photos. High (RH) and temperature speed decay; low humidity can crack, peel, or curl photos.

It is 70 years since the first Photo finish technology was used to decipher the result of a horse race in the Grand Metropolitan Handicap at Epsom on 22nd April 1947.

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