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Watermarking is the process of superimposing a logo or piece of text atop a document or image file, and it's an important process when it comes to both the copyright protection and marketing of digital works.

A watermark is an identifying image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness or density variations in the paper.

There are two types of digital watermarking: Visible Digital Watermarking: Visible data is embedded as the watermark. This can be a logo or a text that denotes a digital medium's owner. Invisible Digital Watermarking: The data embedded is invisible or, in case of audio content, inaudible.

You Don't Need a Watermark to Appear Professional But realistically, most well-known photographers don't use a watermark. In fact, a disruptive and poorly designed watermark is one of the things many professionals see as a sign that a photographer is just starting out.

Reasons to Watermark They take pride in their hard work and do not want their images reproduced or stolen and posted on other websites without their consent. They feel that a watermark will allow viewers to easily find and quickly identify their photos and brand as their images get shared around the web.

Asset Protection - Watermarks are used to protect images and visual files from being stolen and used or altered without the owner's permission.

When a user needs to print confidential data, watermarks are a powerful, visual aid that reminds users of the need to properly handle, protect and dispose of printed material. Obvious examples of watermarks include shaded text phrases like ?Top Secret?, ?Confidential?, and ?Internal Use Only?.

A watermark is a visible semitransparent stamp: a logo, a name of a brand or a name overlaid on the original image. Ideally, a watermark should not distract the attention from the image itself. The first and foremost purpose of adding watermark to photos is to protect your copyrights and prevent image theft.

Watermarks can be used to protect confidential information and to indicate the validity of a legal document. You'll also watermarks any paper banknote, where they're used to help prevent counterfeiting.