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How to make sure you have a strong logo design for your trademark. Use a unique image or graphic design rather than something generic. Keep it clean and clear with a good use of color and empty space. Use easy-to-read typography. Make sure your design represents your brand identity and appeals to your target audience.

You may register logos with the Secretary of State in the state where your company is based. This protects your rights within that state, so the logo cannot be copied by brands in other states. The most expensive option is to file a trademark application with the USPTO.

There is no way to register a logo trademark for free because you will always have to pay at least a small fee that covers the costs of examining and processing your trademark application.

You can also register a trademark for your logo with the Secretary of State in the state where you will be using the logo. Doing so protects your rights only within that state, so the logo can be used by others in other states. The third and most expensive option is to file a trademark application with the USPTO.

As with other forms of intellectual property, a trade mark belongs to the registered owner. To assign ownership to another party, there needs to be a contract agreement between the current owner (the 'assignor') and the proposed owner (the 'assignee'). This agreement will need to be signed by an authorised person.

Now that you've chosen your brand name and created a logo for the brand, you need to ensure that your assets are protected. Many people will infringe on the intellectual and creative property without even flinching. Regardless of the industry, you're in or the size of your business, make sure to copyright your logo.

Press and hold Alt while typing 0174 for the registered trademark (®) symbol. This code gives you the registered trademark symbol, which is the "R" in a circle. Remember, do not lift your finger from the Alt key until you've typed the series of numbers 0174 in order.

All you need to do is register your ownership of your copyright with the Office for United States Copyrighting. You can do this either by sending a document in through the mail or submitting an application online. Typically, and at the time of publication, it costs between $35 and $85 to officially copyright a logo.