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How to Launch a New Logo in 10 Steps Step 1: Think About the Main Purpose of Your Logo. Step 2: Understand Your Brand. Step 3: Understand Your Audience. Step 4: Design! Step 5: Don't Rush the Launch! Step 6: Do an Internal Launch First. Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.

A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It's how your company is recognized and remembered among others. It also functions as the face of your business.

Steps in this guide Define the purpose. Describe the brand personality. Write clear deliverables. Define the target audience. Collect client references. Organize & refine. Gather feedback. Share with your team.

With a descriptive logo, you instantly tell your audience what to expect from your brand. For instance, think of older versions of the Starbucks logo, which included the word ?coffee?, or the Burger King brand, which looks like a burger.

Step 1: Write Down Who You Are Include your business name & tagline. Before diving into the deep end of logo design, you should start with the name of your business and slogan or tagline. ... Describe what your business does and what you offer. ... Outline your brand goals. ... Define your target audience. ... List a few competitors.

Describe the brand personality Once you have a clearer understanding of the company, it's time to start defining the brand values or look and feel of the logo in words. Write out the tone or personality you want the logo to reflect. Should it be modern or classic?

Paul Rand, one of the world's greatest designers states that ?a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business.