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Email subject lines should offer information that is relevant to the recipient and give them a hint as to what content they can expect to find if they open your email.

An email format includes a subject line, greeting, body, closing line, and signature. Keep subject brief, personalized greeting, use clear language, end with a suitable closing line and signature for an effective email.

But how long can a subject line be? From a technical perspective, RFC 2822 states that the maximum number of characters in a subject line is 998 characters. However, a lot of email clients will impose a 255/256 character limit. Clearly, both limits are too much and one should not attempt to reach those boundaries.

There is no definitive answer to how long a subject line should be, as different email platforms and devices may display them differently. However, a general rule of thumb is to aim for 40 to 60 characters, or about six to 10 words.

The truth is, emails can be used as legally binding contracts, providing they contain the five elements of a contract. In fact, a contract can be presented in almost any form, providing that the terms and conditions are clearly stated, and there is clear agreement by all parties to agree to the terms of the contract.

16 tips for writing email subject lines that work Tell readers what your email is about. ... Insert your reader's name. ... Use AI for inspiration. ... Personalize the sender address. ... Refer to your reader's location. ... Highlight your reader's interests. ... Make it relevant. ... Avoid looking like spam.

Outlook on desktop (browser version) Compared to the browser version of Gmail, Outlook shows a lot less subject line. Maximum character length subject line: No limit ? it will cut off where your screen ends. However on a standard sized browser window (1400px width), it would cut off at around 51 characters.