Locate Radio Contract For Free

In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or time-buy.

With radio contracts commonly sold for 13-week periods, there is opportunity for your spot to play repetitively ? a key to a successful advertising campaign. But before you create a radio spot that will reach any audience, understand the laws imposed by the Federal Communications Commission.

A 30-second radio ad is the most common length, though some brands opt for a 60-second ad to further emphasize their message. Online, you'll come across even shorter ad formats, with some audio ads as short as 10 or 15 seconds.

The best thing for the rest of us to do is to use (or re-purpose) a TV antenna that's already on your roof. If you still use it to receive off-air TV, then get an inexpensive TV-FM splitter. Or if you've switched to cable-TV or satellite-TV, then just connect your old TV connection to your FM radio.

Below this is reserved for television stations. Radio waves would interfere with television waves, hampering communications. However, the FCC will allow radio broadcasts to produce transmissions lower than 88.1 MHz if the carrier wave does not go farther than about 60 meters.

How long should my radio campaign be? The standard campaign length for most individual campaigns is around four weeks. However, what is right for your campaign will depend on the objectives. Is this about maintaining a constant level of awareness for an existing brand?

A radio ad's average cost per spot is between $200 and $5000 per week. However, depending widely on location, you can find places for as low as $5 or as high as $8000. You can see that peak prices tend to be during the morning rush hour or later when people finish work.