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A watermark is a logo, text, or pattern that is intentionally superimposed onto another image. Its purpose is to make it more difficult for the original image to be copied or used without permission.

To keep it simple, a watermark is a small message, for instance, your logo, superimposed onto the image or PDF document to show who it belongs to (i.e. your brand). It is placed in such a way that the image isn't affected by its presence, for example, in the bottom corner.

3 Easy Ways to Insert a Watermark in Word - YouTube YouTube Start of suggested clip End of suggested clip Options such as language text font size color and layout available in addition to adding the text.MoreOptions such as language text font size color and layout available in addition to adding the text. You can use a combination of the options to create the perfect watermark for your document. To move a

Insert a watermark On the Design tab, select Watermark. Choose a pre-configured watermark, like DRAFT, CONFIDENTIAL, or DO NOT COPY. For placing a logo or image, Select Watermark > Custom Watermark > Picture watermark > Select Picture. On the same menu you can create a custom text watermark.

The term watermark comes from the way these designs are created, during the "wet paper" stage of making paper, and also from the fact that a watermark resembles a damp spot. Documents, stamps, and paper money all have watermarks that label them as genuine. Fancy writing paper often includes watermarks noting the brand.

There are two main types of watermarks: visible and invisible. Visible watermarks are clearly seen on the document, such as logos, texts, or images. Invisible watermarks are hidden in the document, such as digital signatures, encryption, or steganography.

Watermarking is the process of superimposing a logo or piece of text atop a document or image file, and it's an important process when it comes to both the copyright protection and marketing of digital works.