Manage Radio Contract For Free

Short-term contracts, often lasting one to three years, are more prevalent for young performers or those just starting. Long-term agreements, which can be five to ten years long or longer, are only offered to more seasoned musicians or those with a successful track record.

The contract period usually runs from six to 12 months after the release of the last recording, the last asset under the contract. The contract period limits the freedom of the artist, because they won't be able to easily move from one label to another.

A 30-second radio ad is the most common length, though some brands opt for a 60-second ad to further emphasize their message. Online, you'll come across even shorter ad formats, with some audio ads as short as 10 or 15 seconds. There are a few considerations for deciding how long your radio ad should be.

How long should my radio campaign be? The standard campaign length for most individual campaigns is around four weeks. However, what is right for your campaign will depend on the objectives.

A local marketing agreement is a contract used in commercial radio that allows station owners to program and manage other stations without purchasing the license for that station.

Article Talk. In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party.

How long are radio contracts? With radio contracts commonly sold for 13-week periods, there is opportunity for your spot to play repetitively a key to a successful advertising campaign.