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Symbol marks are either Pictorial?an immediately recognizable image that has been simplified?or Abstract?an image that isn't concrete but conveys a larger idea. Apple and Target both have Pictorial logos, where as Apple and Nike use an Abstract logo.

While each logo is different in its own way, there are seven main categories: Emblems. Pictorial marks (or logo symbols) Wordmarks (or logotypes) Monogram logos (or lettermarks) Abstract logo marks. Mascot logos. Combination marks.

Logo brand, Style, Colours, and font are the four basic elements of logo design. It is a crucial part of the design process where you must put in a lot of thought and effort to come up with something unique and distinctive.

Examples for logomarks (or pictorial marks) are the Apple logo, the Twitter bird or Target's target. Where it gets confusing is when the lines between them blur. A lot of logos have both text and a picture. Some logos have text that forms a picture.

Here are four types of logo designs to consider with examples of logos we've recently designed: Wordmark logo design. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo ? the wordmark. ... Lettermark logo design. ... Brandmark logo. ... Iconic logo design.

How do I design a pictorial logo design from scratch? Your only job when designing a pictorial logo is to choose the right image to represent your brand. It can be helpful to select an image that is continuous, as in one shape created with an outline, rather than disparate elements placed together.

Brand marks ? or pictorial marks ? are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We're talking a logo icon that's simple and straightforward, like the outline of a tree or a coffee mug.

To sum up we discussed 8 different types of logos you can use for your brand namely, Wordmark, Mascot, Emblem, Abstract, Pictorial, Combination, Lettermark and Letterform.

Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols. Examples for logotypes include Visa, Coca Cola or Google. The name can be designed in a picturesque or stylistic font, but at its heart it's still just text.

The decision of whether to register a word mark or a logo depends on your brand's specific needs and priorities. If your brand is primarily built around a distinctive name, slogan, or tagline, registering a word mark may be more appropriate.