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One of the first steps that a trademark owner may take when it discovers someone is using their trademark without their permission is to send a cease and desist letter. A cease and desist letter is a letter requesting that an individual or business stop a specific action and refrain from doing it in the future.

Under federal law, you can file a trademark amendment application if your requested change ?does not materially alter the character of the mark.? The modified mark must contain the ?essence of the original mark.? It must also create the ?same impression as the original mark.? This means that the USPTO will consider ...

Send a Cease-and-Desist Letter You can do this on your own, but you should get legal advice to ensure you're using proper terminology and covering all your bases. The letter demands that another entity stops using your trademarked name or logo at once.

If you want to use another company's logo on your website, you should assume that the logo is protected intellectual property. Copyright, trade mark and consumer laws will protect most logos. Hence, you should seek permission to use the logo from the copyright or trade mark owner.

Copyright law provides that the designer of the logo is the first owner, unless it's made by an employee in the course of their employment, in which case the copyright will be owned by the employer. If you employ a designer who creates your new logo, you will own the copyright in it.

A person or company should never use a trademark or logo without written permission from its owner. To get permission and avoid trademark infringement, write a letter to the trademark owner.

Luckily, logo trademark infringement is a legal offense, and you can take legal action?and may be entitled to compensation?if it happens to you. The Louis Vuitton vs. Louis Vuiton Dak case is a classic example of why trademark infringement is so serious.