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Copyrights primarily protect the rights of people who create literary, dramatic, musical, artistic, and certain other original works (like history tests, and software code). Trademarks can protect the use of a company's name and its product names, brand identity (like logos), and slogans.

Strong lines and letters show up better than thin ones, and clean, simple logos reduce and enlarge much better than complicated ones. But although your logo should be simple, it shouldn't be simplistic. Good logos feature something unexpected or unique without being overdrawn.

A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. Wordmarks can also be called logotypes, emphasis on type.

The golden rules of logo design This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design?a range of elements that work together to create a distinctive picture of the brand in our minds.

Understanding how to copyright a logo, is simple as under international copyright law, copyright is an automatic right at the moment the design of the logo is deemed finished. You simply have to prove that you created the logo and be able to prove the date. That's it.

In the United States, you can submit a logo copyright claim through online registration from $45 to $65. Making a trip to the copyright office will be more expensive ? starting from $125. Note: Additional costs may occur, depending on your circumstances.

16 Tips For Choosing A Suitable Company Name And Logo For A Brand Find A Name That Echoes Your Brand Identity. ... Don't Let Critics Change Your Mind. ... Start With Brand Foundations. ... Don't Make It Too Trendy Or Overly Niche. ... Keep It Simple. ... Conduct Focus Groups And Online Surveys.