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A logo design represents the face of your brand, so you must make it good. Four basic components are needed: Logo brand, style, Color, and Font. Each element plays a crucial role in building your logo Designing, and this article explains how they work together to create a logo with impact.

In Summary Never email logo concepts, always do live presentations. Develop your design vocabulary so you can effectively articulate your concepts. Follow a structured flow for your presentation. Pre-frame your client's mindset before the reveal. Remind them of the objectives and inform them of your strategy.

All logos consist of one or two main components: logotypes and logomarks. The logotype is the lettering design. The logomark is the icon used to represent the business. A strong logo can have one or both of these elements, and many iconic brands have succeeded with each approach.

The fact is, a good logo should be three things: Appropriate ? logos should be appropriate in it's feeling. It doesn't need to say a whole lot. Distinctive & Memorable ? It has to be unusual enough to persist in our mind.

You want your company's logo to be one of the first things consumers see on your packaging. If you follow the path that many people read across of page, your logo placement is most prominent higher and to the left. Other schools of thought recommend placing your logo in the middle of your package.

When presenting your logo design, convince the client about its chief useful features. Tell how the logo will serve the company's business and help build a brand identity. But go well prepared with a lot of slides and mockups of the logo. Make sure to remind the client about the business goals of the logo.

For vertical spaces, you would use a stacked or tall logo variation. Other variations to include in a logo package are full-color logos, one-color logos, and a small logo or icon. If you consider all of the ways you can show off your logo it makes sense to have these variations.